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C.Code Cosmetics - Mother's Day Special: First Glimpse of Love

Campaign Strategy

Creative Direction

Photography

Videography

Digital Collaterals (Landing Page, eDM)

Talent Management

This Mother's Day, C.CODE aims to recreate the profound moment when a mother first gazes at her newborn child. Our Mother's Day Special: "First Glimpse of Love" seeks to reminisce about a mother's unconditional love, captured in a gaze that speaks louder than words.

 

In this heartfelt celebration, we invited three pairs of mothers and daughters for a makeup session designed to capture the natural, unscripted bonding that occurs when they spend time together. Through these intimate moments, we aim to reminisce and honor the unique and everlasting connection between a mother and her child through beauty and makeup.

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