Coway -
2022 Sales King Battle Livestream
Livestream Management (On-ground)
Production Management
Content & Script
Coway is back with their second Sales King Battle live broadcast after a successful one the year before. This time around with celebritiy host Fattah Amin and Scha Alyahya, Coway's Health Planners, and 30 live audiences in-house.
The Sales King Battle is an initiative owned by Coway Malaysia to celebrate their top Health Planners - with a chance to be in a team with celebrity host to battle sell Coway products through livestream. The battle's creative theme takes off from the World Cup season - think football field, stadium lights and trophy. All these were made possible with green-screen technology for the livestream.
Meanwhile, the live audiences on-ground heighten the battle atmospheres with cheers and chants. The whole livestream lasted for an hour with up to 1,000 live viewers. The video has now garnered up to 112,000 views and 10,000 comments.