Sunway University Online - "A Dream within A Dream"
Creative Direction
Production Management
Video Production
Talent Management
The task at hand was to portray Sunway University's online platform not just as an educational tool but as a comprehensive solution seamlessly fitting into the lifestyle of its target audience.
Rather than opting for a conventional tutorial video solely focusing on the platform's dashboard, we took a narrative approach. Our aim was to enhance relevance by addressing real-life challenges and presenting practical solutions.
We crafted scenarios reflecting the experiences of individuals contemplating a master's program amidst a dynamic lifestyle.
To add an unexpected twist, picture all of this being narrated by a cat — yes, we collaborated with a feline narrator! Surprisingly effective, we must say.
