Watsons - Virtual Health Campaign
Creative Direction
Video Production
Talent Management
Copywriting
POSM Design (Flyer, Wobbler)
In-Store Digital Screen Design
Digital Design (Web Banners, eDM)
Social Postings
For most of us, our first instinct is to visit a doctor physcially when we're under the weather. Consulting health professionals virtually isn't a norm for the mass Malaysians.
We took rounds of discussions to deeply understand this behaviour and explored various ways to introduce this new service into the mass market creatively - a personalized and trusted doctor consultation, virtually via the Watsons app.
1-min short clips were produced to portray relevant scenarios along with demonstration of the user journey on the app. All creative assets were made to properly communicate the brand message with a strong and aligned creative direction - from Key visuals to socials postings, eDMs, web and in-store POSM materials.