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Adidas Malaysia - Adidas Gear Up for Game Day
Livestream Management (On-ground)
Adidas Malaysia's "Gear Up for Game Day" sales campaign is no stranger to us. We were commisioned to manage its in-store livestream broadcast - a gameshow concept where hosts can interact with viewers by prompting guesses and revealing HYPE drops.
Working alongside with Adidas's agency and KOL celebrities like Mawar Rashid, Raf Yaakob, and May Ho, we headed the technical portion of the broadcast by ensuring a steady and smooth stream in-store.
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