Can we convert a social-led activation into sales? With a sales-driven objective, Coway gave us a brief - to design a sales battle live show featuring their top salesperson (and celebrity guests - Yana Samsudin & Izzue Islam), while converting the viewers into leads.

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Working closely with their appointed agency, we came up with a gamified mechanic flow to launch their Sales King Battle campaign. Utilizing green-screens and driving comment into form submission, we achieved close to 500 leads respondents in less than 10-min time frame.