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C.Code Cosmetics - IWD Campaign
Campaign Strategy
Creative Direction
Production Management
Photography
Videography
Digital Design (Web, eDM)
POSM Design (Wobbler)
Copywriting
As a brand that has its foot in the lives of many beautiful individual, C.CODE Cosmetics's IWD brief couldn't be clearer. It is to celebrate women without bias by redefining a New Beautiful.
We hold a lot of sentiments working on this campaign - from understanding organic insights through women around us, to interviewing real life stories of the imperfect perfect individuals.
One of our goals for this campaign includes seeping a lot of "just what I needed to hear" into the days of our audience, while reminding people that it's pretty damn easy to see beautiful if we choose to.
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