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Watsons - Mother's Day: Things only moms say
Creative Direction
Production Management
Videography
Copywriting
Talent Management
In our unique celebration of mothers worldwide, infused with the trademark humor Watsons is known for, we delved into the amusing world of #ThingsOnlyMomsSay. This included exploring their timeless nagging and characteristic phrases.
With the participation of Madeleine Ang and Yazmin Aziz, who played the roles of both mother and daughter, we creatively linked each phrase with clever wordplay to a hero product, creating an engaging call to action.
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